Mzansi's online music industry information portal covering: Music | Events | Charts | Reviews | Industry Insight | Music Education


In a current music state affairs, it has become very difficult for most music talents to get the attention they deserve – from being play-listed on radio to getting a simple review or interview. With this challenge, most of these talents are often left in the dark and with almost uncertainty of ever getting a fair run in the ever-growing competitive industry.

Music Link is an online music publication that grants opportunity to those who want to get a word out and brag about their music activities. Ground shakers, talented lyricists, skilled producers, know-it-all managers, event organizers and music business specialists who have their game on the lock-down. The publication offers readers a fresh music content: opinion pieces, reviews, interviews, charts, news, current hottest tunes, video conversations, industry insight, educational information and predictions of songs that our skilled team of critics believe are likely to blow-up in the coming months.

Through this platform, talents are able to submit their music, which will be put under scrutiny before being passed on to the content team for review. Furthermore, the portal is a music industry content hub where visitors get to enjoy more than just reading about their favourate music maestros. It is through Music Link that not only prominent talents are given the platform to shine; also those that have never been spoken about are afforded same treatment – leveling the playing field and treating everyone equal.

Launched in August 2015, Music Link publishes variety of content from the complicated music industry business information to light stories. In the world of today where most people spend so much time online searching for audio and videos to watch, the publication is heavily driven and fascinated by this idea. It also puts a spotlight on songs that are not in the mainstream but stand a great chance to becoming popular if discovered under the Bubbling Under section.

The digital publication offers people from all walks of life to enjoy fresh music content and get a dose of strong opinion on variety of critical industry matters.

Readers can subscribe to the publication’s weekly newsletter so that they can be always up-to-date with the latest industry trends and music.

Welcome to this dedicated online publication that is aimed at promoting the South African music to the world, helping unknown talents to be discovered at the same time letting industry legends teach the growing minds how it’s done.

Music Link is a brainchild of digital media, music industry consultant and content specialist company, Passionate Touch Consulting.