The role of a Manager has changed as much as the music business. In fact, the traditional artist team (manager, attorney, agent, business manager) may no longer be practical. Today many artists believe that self-management and outsourcing functions is the way to go, especially in this DIY era. as a result, more acts are learning to manage themselves and doing surprisingly well.
However, if you’re a self-managed artist, then you already understand the struggles of trying to keep your career on track. Being self-managed means you’re both artist and the business person, and quite often these two titles may clash. With that said, DIY is possible!